Microsoft Surface

Among multiple projects, one of our goals is to shine the light on the vast usability of Microsoft’s computing device— Surface—  and encouraging its use in multiple corporations. In accomplishing this, we strategize effective ways to promote the device by putting effort in advertising, creating an effective campaign message, and developing a main creative, as well as hosting engaging exhibitions, all the while periodically evaluating KPI to ensure the project is proceeding as planned.

Main Copy / Key Creative

Developing our main message and creatives via visualizing target insights obtained in investigation.

Exhibition

Exhibition planning, booth design, and general management.

Web site / Landing Page

Landing pages for ‘Surface for Business’

Contents / White Paper

Development of download contents and White Paper based on investigative results

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