We Are BBN

impactM is a partner and shareholder of BBN international, world’s leading B2B agency groups.

Develop worldwide marketing campaigns with BBN. Over a thousand B2B specialist – 29 countries – 300 clients in 23 different B2B sectors. BBN delivers campaigns through the extensive reach of an international frame work coupled with the creative and entrepreneurial flair of independent agencies.

BBN Features

BBN is a B2B marketing specialist group with 23 industry expertise in 29 different countries. With industry expertise and local agency, BBN provides marketing services for clients around the world.

Geography

Supports in strategy, creativity, technology and implementation at all levels

Industry Expertise

Global industry experience, knowledge, resources and industry and local business knowledge

Skills and Services

Through proven methodologies, BBN Guide B2B business from strategy, creative to engagement and analysis

BBN Marketing Tool


BBN’s world-class, best practice B2B marketing methodologies, processes and tools have been adopted in all agency locations. BBN Navigator is the world’s only, truly integrated B2B marketing toolset.

STRATEGY

Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.

CREATIVE

Our Creative Toolbox (CT) includes different methodologies to help us find those ideas that truly inspire our target groups while continuously boosting the respective brand on all levels. The results are called Big Long Ideas.

CONNECTION

C-Map is BBN’s proprietary process for multi-channel connection. It gives B2B brands a framework and strategy to maximize the effectiveness and profitability of campaigns.

ACTIVATION

Our International Account Management toolkit ensures consistent execution of our proven Go-To-Market strategies to better connect your internal and external audiences.


BBN Cohesive and Consistent Offering

  • Account Based Marketing (ABM)
  • Advertising / Media Planning & Buying
  • Business Intelligence (BI) and Analytics
  • Branding Strategy and Internal Branding
  • Communications Strategy
  • Contact Centre
  • Content Strategy & Digital Marketing
  • Creative & Design
  • Data & CRM
  • Direct Marketing
  • Event Marketing (Including Exhibitions)
  • Internal Communications
  • Loyalty Programs
  • Management Consulting
  • Marketing Automation / Technology
  • Partner Marketing
  • Production & Fulfilment
  • Programmatic Advertising
  • Public Relations
  • Social Media (including Social Selling)
  • Research
  • Video & Production
  • Web Design & Development